How Urbanese works
Urbanese is Pakistan’s urban app: everything in one place. A modern delivery platform that connects vendors and customers through a single powerful app.

What Urbanese is
Urbanese is an all-in-one convenience platform, offering food, groceries, medicines, parcels and local services in one app. For businesses, it’s a multi-category marketplace: you can reach customers with very different needs without joining several separate platforms.

Three apps, one marketplace
Urbanese runs three connected apps, each built for one group of people.
Vendors
Shops, restaurants and service providers use the Urbanese Seller Centre app and website to manage orders, products, prices, stock and availability.
Customers
Customers use the Urbanese app to order food, shop for groceries, get medicines, send parcels and book local services, with real-time tracking.
Riders
Delivery partners use the Urbanese Rider app to receive delivery requests across categories, with zone-based navigation.
How an order moves
Once your store is live, orders move through these stages in your Vendor Panel:
- Pending
- Confirmed
- Processing
- Handover
- On the way
- Delivered
Urbanese riders deliver your orders, so you don’t need drivers of your own. You can also request self-delivery from Urbanese and use your own riders. Delivery Options
Business types
Urbanese is made up of separate marketplaces, which we call business types. Each store belongs to one business type, and your Vendor Panel shows the tools for it.
Who you can reach
Unlike traditional delivery apps, Urbanese is designed for a broader audience, so your business isn’t limited to one type of customer.
- Grocery shoppers and daily-essentials customers
- Customers ordering medicines and health products
- Fashion buyers and everyday shoppers
- Food lovers ordering for delivery
- Your customers, for replacements and returns
- Customers looking to hire rather than buy
Your journey as a vendor
- RegisterCreate your account on the website or the Seller Centre app.
- Get verifiedAccounts are usually approved within 24–48 hours. You’ll be notified by email.
- Set up your storeAdd a disbursement method and list your products, with no product limits.
- Sell and growReceive orders, get paid automatically and use Urbanese marketing tools to reach more customers.